Welcome to AFD/dgMarket


Search
Advanced Search

FEMINIST OPPORTUNITIES NOW GLOBAL COMMUNICATION CAMPAIGN (EXPIRED)

Invitation for Bids

General Information
Country:   International
Publication Date:   Jun 18, 2025
Deadline (local time):   June 30, 2025 - 23:59
Agency:   Agence Française de Développement (AFD)
Buyer:   MULTI - Fédération Internationale pour la Planification Familiale, Bureau Régional pour l'Afrique (International Planned Parenthood Federation - Africa Region) IPPF-ARO
Eligibility of Bidders:   • Minimum of 3 successfully implemented communication campaign projects advocating around social or health causes.
• Proven ability in working/partnering with national/regional influencers, key Opinion Leaders, artists, human rights champions, women or youth-led organizations on digital activities that also revolve around social or health causes.
• Access to innovative tools and resources, and track record of innovative case studies (using mobile and digital).
• Full-service communications agency (PR, digital, media, design, audio-visual content production, digital content production).
• Proven expertise in content creation, digital marketing, behavioural change communications and awareness-raising campaign development and implementation, targeting global audiences but from a decolonial lens.
• Demonstrated experience in developing evidence-based key messages and human-interest based communication strategies and concepts around social causes, or health issues.
• Experience developing and implementing innovative, bold and engaging campaigns and content; experience in East and West Africa, Asia, and South America is an advantage.
• Experience in project management.
• Experience in social media monitoring and analysis, including reporting on quantitative and qualitative analytics.
• Experience and ability to monitor and adapt campaigns for specific outcomes including behavioural change or proxy measures of behaviour change.
• Ability to produce content in English (50%), French (30%) and Spanish (20%).
Original Language:   English

Contact information
Address:   Gallianne PALAYRET
Référente Coordination et relations externes
: Merchant Square, Block C, 5th floor, Riverside Drive P.O Box 30234 - 00100
Nairobi, Kenya
Nairobi, Kenya
Kenya
Telephone:   +254 7393 72227
E-mail:   gpalayret@ippf.org
Web site::   https://africa.ippf.org/

Goods, Works and Services

 

Original Text
The selected agency will be responsible for the following deliverables:
1. Social Media Video Production & Adaptation:
• Production of 20 social media videos (60-90 seconds each): This includes conceptualization, scripting (if needed), creation (illustrations or testimonies), and editing.
• Subtitle creation: Provision of accurate subtitles for all 20 videos to ensure accessibility.
2. Influencer Marketing:
• Execution of 4 influencer collaborations: Identification and engagement of one relevant influencer in each of the following regions: South Asia, East Africa, West Africa, and Latin America.
• Influencer content integration: Incorporation of influencer-generated content into the broader campaign.
• Budget Management: Management of a budget of USD 2,000 per influencer (total USD 8,000).
3. Social Media Content Curation & Scheduling:
• Weekly Posting Schedule: Execution of 3 posts per week across selected social media platforms for a duration of 6 months.
• Content Repurposing: Strategic repurposing and scheduling of existing video content, change stories, photo stories, and influencer content.
4. Social Media Visual Assets:
• Development of Social Media Frames: Creation of branded frames for TikTok and Instagram, leveraging platform templates with incorporated logo and design elements.
5. Social Media Takeovers:
• Execution of Facebook and Instagram Stories Takeovers: Implementation of platform takeovers, potentially managed by influencers depending on contractual agreements.
6. Written Content Development & Adaptation:
• Creation of 6 Multi-Region Change Stories: Development of articles based on existing testimonies gathered for video production.
• Creation of 4 Photo Stories: Development of photo stories (2 countries per region) utilizing existing testimonies and the provided image bank.
7. Community Management:
• Audience Engagement: Active monitoring and response to audience engagement across all relevant social media platforms.
8. Static Social Media Posts:
• Creation of Static Posts: Development of engaging static posts derived from existing campaign content and stories.
9. Final Campaign Report:
• Comprehensive Report: Submission of a final report encompassing the campaign strategy implemented, all developed products (videos, articles, etc.), quantitative metrics (reach, engagement, etc.), qualitative metrics (sentiment analysis, key learnings), and actionable recommendations/opportunities for future campaigns.
10. Media Engagement:
• Securing 8 Media Features: Obtaining one media feature in each of the target countries.
• Budget Management: Management of a budget of USD 800 per media feature, with flexibility to account for varying media costs across regions. The agency is encouraged to leverage existing media contacts for cost-effective placements.

More information: Click here
Please note that this notice is for your information only.
We try our best to have the most accurate and up-to-date information available on our web site, but we cannot guarantee that all of the information provided is error-free.
If you have any suggestions for updates/corrections for this notice, please let us know.